Franchise opportunity

Transform Your Community. Open a BFT Studio.

People working out in the BFT studio

BRING BFT’s SCIENCE-BASED TRAINING PROGRAM TO YOUR COMMUNITY

Founded in 2017 in Melbourne, Australia by fitness industry veteran Cameron Falloon, BFT offers a community-based 50-minute functional training and strength-based program across 13 workouts. BFT uses science and technology-based training techniques to drive individual member health goals in an inclusive, coach-led group environment. By combining cardio with resistance programs, members benefit from training a different energy system and different muscle types every day to diversify movement patterns that aim to reduce fat and create lean muscle. Members get the very best, most effective workout by learning how to fully utilize the best-in-class equipment BFT offers, from barbells, squat racks, kettlebells, slamballs, plyometric boxes, and battle ropes, to resistance bands, Concept 2 SkiErg’s, RowErgs, and bikes.

BFT instructor guiding person weight training

fit-summit

 

FRANCHISE OF THE YEAR

2 YEARS RUNNING

daily-telegraph club-industry body-soul mens-health herald-sun bicycling franchise-business australian-leisure
Two people working out with kettlebells

WHY INVEST IN BFT?

With more than 200+ studios open across the globe,  BFT is an internationally recognized fitness brand with proven success in its science and technology-based functional & strength-based training in Australia, New Zealand, Singapore, and the US. Voted Top Franchise of the Year two years running in BFT’s origin region, Asia Pacific, BFT is delivering a need in the marketplace: a workout with more than just scattered programming & results that is also a welcoming, inclusive, motivating, and safe space. 

READY TO LEARN MORE?

BECOME A PARTNER & ENJOY THE BFT BENEFITS

INTERNATIONALLY RECOGNIZED BRAND

INTERNATIONALLY RECOGNIZED BRAND

BFT’s highly effective functional training program and franchise model has led to widespread success across four countries - and we’re just getting started! First to market and area development opportunities are available across major APAC markets.
SMART INVESTMENT

SMART INVESTMENT

Not only does BFT’s offering mean you can market to everyone, but you can also enjoy a low-cost entry, a recurring revenue model, strong EBITDA margins, and the confidence in our team that has decades of experience in wellness & fitness franchising. We know how to grow household name brands.
SCIENCE-BASED APPROACH

SCIENCE-BASED APPROACH

Our program uses proven scientifically validated training methodologies to develop our 13 varied programs into 8-week progressive training blocks. Each training block's foundation uses validated periodization principles and progressive overload to provide BFT members with the best chance to achieve their health and fitness goals. These are the same periodization and progressive overload principles and methodologies that are employed by conditioning coaches around the world to train elite athletes!
COMMUNITY-FOCUSED MEMBER EXPERIENCE

COMMUNITY-FOCUSED MEMBER EXPERIENCE

Our member experience is the very core of our business and we know the incredible power community plays in fostering this experience. We are deeply rooted in our communities and empower our Flexologists to lovingly create the very best and most personalized plan for each member.
EXECUTIVE MODEL

EXECUTIVE MODEL

Our franchise model provides a completely scalable business, allowing you to determine your own success. Leverage development costs and national vendor relationships to launch your studio successfully.
<p>EXPERT & EXTENSIVE SUPPORT</p>

EXPERT & EXTENSIVE SUPPORT

Our team has the resources, network and platform to ensure your continued growth & support. We’ll guide you through the entire opening process, from site selection, lease negotiation, and construction, to recruiting your studio staff and activating your sales process and marketing strategy. We provide extensive ongoing training, weekly & monthly update webinars, and one-on-one support as your business matures.

READY TO LEARN MORE?

Interested in Opening a BFT Franchise?

Hear from our team to learn more.